We were delighted to exhibit at the FESPA Global Print Expo in Berlin last week. It is Europe’s largest exhibition for screen and digital wide format print, textile printing and signage.
Phototex is our unique repositionable & printable self-adhesive fabric – in various formats – it allows brands, agencies and printers to create engaging solutions for advertising, promotions, retail spaces, pop-up shops, point of sale, signage, exhibitions, venues and galleries to express themselves with smart graphic communication, illustration, fine art & photography. When finished with one our liquid lamination products, that both protects and enhances print, the results are spectacular.
We had visitors from around the world talking to our team. We had insight, information and introductions with visitors from the US, Israel, Russia, China and Croatia to name just a few. We also enjoyed meeting other exhibitors in a wide array of industries.
The show was held at the hugely impressive Messe Berlin the exhibition grounds in the Charlottenburg-Wilmersdorf district. The vast premises, built in 1936, comprise twenty-six halls covering 160,000 square metres including the impressive Funkturm Berlin Radio Tower a former broadcasting beacon. It was constructed between 1924 and 1926 to designs by the architect Heinrich Straumer, der lange Lulatsch (“the lanky lad”) is one of the best-known city landmarks and, while no longer used for broadcasting purposes, it remains a protected monument.
We had a great time in the city and were truly inspired by its classic and contemporary art and architecture. There is a wealth of fabulous graffiti on parts of the former Berlin Wall and for a special urban treat the city held its annual wall “First of all” festival – this is a celebration to crown Berlin as one of the most exciting street art metropolises of all.
So it was really good time, and great timing for us, we are passionate about wall brand art and all that want to celebrate creativity.
For further information about Landor, please visit www.landoruk.com.
For further information about Landor Phototex, please visit www.landoruk.com/do/surface-coverings/phototex.
For further information about the FESPA Global Print Show, please visit www.fespaglobalprintexpo.com.
For further information about Studio BLUP, please visit www.studioblup.com.